Allar Haltsonen — AI Creative Director
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Afterglow

A glass S-Class with a wheel that lights the room.

Afterglow
Client
Mercedes-Benz concept
Role
Creative direction, AI image
Year
2026
Category
Automotive

A nineties saloon turned clear, parked in the dark. The only light in the frame comes from the tyre.

The idea was to keep the car almost invisible and let one detail carry the whole image.