AI creative direction.

I’m Allar Haltsonen, an AI creative director and filmmaker creating commercials and visual campaigns for brands including Samsung, Bolt, Tado, Equiti and bet-at-home. I also collaborate directly with Luma AI.

The tools are new. The decisions aren't: where the light comes from, how long to hold a shot, what to leave out. I treat every frame the way a cinematographer would, then build it with AI.

I run Huexlabs, a small studio between Tallinn and London. Brands come to me directly, and agencies bring me in when a pitch or a campaign needs to look finished before anyone has rented a camera.

Explore my AI films and image projects ↗